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Financial Services Firms Are Getting Down to (Social) Business
On Wednesday, October 5th, my colleagues Siobhan Ford, Katherine Kilpatrick and I were fortunate to attend an event hosted by IBM Global Business Services entitled “Social Business is Driving the...
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A Good Example of ‘Less is More’
I was in San Diego on business last week and was told by colleagues that I must eat at In-N-Out Burger. As someone who grew up on fast food, I was surprised. Why travel 2,500 miles to get a fast...
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The Influence of Celebrity in the Healthcare Space
October is National Breast Cancer Awareness Month. According to the American Cancer Society, about 230,480 new cases of invasive breast cancer will be diagnosed in women in 2011 and the chance of...
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How Can You Repurpose Your Content for Digital Marketing?
Almost every piece of marketing content you have can be used again. My checklist is meant to give you an idea of how you breathe “new life” into your old content. See if it can help you: How do you...
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When Everyone is Tweeting, Who is Paying Attention?
Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information. Not to be confused with multi-tasking which requires...
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PARKINSON’S LAWS: More Applicable Than Ever
My colleague Toddi Gutner’s thoughtful post last week on Continuous Partial Attention and the Law of Unintended Consequences reminded me that certain laws of organization management are timeless....
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Three Easy Sources of Digital Content
Today, it’s easier than ever to publish and spread digital content. But it’s as hard as ever to figure out what to say – and how to say it. According to our survey of professional services firms...
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Healthcare Conferences and Congresses: Beyond the Event
Conferences and medical Congresses are ubiquitous in the healthcare industry. As healthcare public relations professionals, we constantly strive to identify meetings of interest and opportunities to...
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Do You Need a Less Planning & A Little More Gut in Your PR Program?
I’ve read a few too many articles about Steve Jobs in the last month. Like many, I was intrigued by his brilliance and what made him tick. He listened to his gut, for better and for worse. He also had...
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Google+ Growing Pains
The imposters have made their point. A very young Google+ is vulnerable to some misuse, especially when it comes to the social network’s business pages, which are just several days old. This week,...
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Diversifying for Change
When I was young, my family took a lot of road trips. For a child with too much energy, sitting still hour after hour as the scenery passed by on yet another side road my parents wanted to explore was...
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Skills for Future Leaders?
In a recent conversation with my mom she told me that, after my first week of kindergarten, the teacher said I was quite lively and insistent compared to my older sister, who at that age was sweet and...
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Media training like a reporter
Nothing prepares an executive for an interview with a reporter like– an interview with a reporter. So, it’s no surprise that as a reporter and the senior strategist at BlissPR, I have been called upon...
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3 Quick Tips to Getting Your Wall Street Expert on TV
A TV producer friend clued me in on a very simple model that when followed results in the ideal broadcast business news segment. In effect, it’s the checklist that gives producers what they want. You...
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There is no “I” in Team
Barb Sawyers posted a blog on Ragan.com on September 30 titled “In corporate communications, ditch the ‘we’ and make things personal.” She went on to quote an author named James Pennebaker, whose...
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How Your IT Department is Being Brainwashed
A recent CIO article examines “why your CMO hates you and what you can do to improve the relationship,”* referring to the occasional tension between CMOs and CIOs. The author of the story pegs the...
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Internal Initiatives that Have (Almost) No Media Relations Value
Many clients we work with will go through some type of major re-branding or marketing effort every few years. These monster projects often take a heavy people investment, significant resources and are...
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Looking for What’s Not There
We subscribe to seven different publications in my apartment. They range from the daily Wall Street Journal to The Economist and New York magazine to Food & Wine and Fast Company every month. I...
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10 Predictions for B2B Marketing in 2012 (Part1)
Sometimes I feel a little bit like Noah in the middle of the flood. Only in my case, I’m drowning in a sea of marketing predictions for the coming year. It seems that almost everyone has an opinion...
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10 Predictions for B2B Marketing in 2012 (Part 2)
Yesterday, I shared my first 5 predictions for the year ahead in B2B marketing. Here are another 5 that may prompt some resource and investment discussions in your office: 1. Mobile matters now, so...
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